Skip to content
Notepoint.
Get in touch
Product Design & UX Fixed scope

Checkout Flow Redesign

Your payment journey redesigned around where customers actually drop off, with UPI-first design and every failure state covered.

Timeline
12 working days
Price
₹18,999 incl. GST
Reference
NP-UXD-105
Ownership
Delivered into accounts you own

Overview

What this engagement is

In India, checkout abandonment is frequently caused by the flow rather than the price: a UPI intent that never returns to the app, a form demanding a landline number, or an error that says something failed without explaining what. We instrument your current checkout, pinpoint where customers leave and redesign it around how Indian buyers prefer to pay. UPI leads because it is what most customers reach for first. Failure and retry states are designed explicitly, so a single failed payment does not cost you the order.

Deliverables

What you receive

7 items
  • Funnel analysis of your current checkout showing drop-off at each step
  • Redesigned flow with UPI-first payment selection
  • Form redesign with fewer fields, autofill support and correct mobile keyboards
  • Pending, failed, timed-out and retry states designed for every payment method
  • Trust signals placed exactly where hesitation occurs
  • High-fidelity designs with developer specifications
  • A concise A/B test plan to measure impact after release

Outcomes

What changes once it ships

Fewer abandoned carts at the step where you lose the most revenue

Failed payments are recovered instead of ending the session

A measurement plan that shows clearly whether the redesign succeeded

Process

How the 4 stages run

  1. Measure

    Analytics are reviewed and missing event tracking is added

  2. Diagnose

    Drop-off points are identified and linked to specific interface causes

  3. Redesign

    The flow is redrawn, including every payment failure path

  4. Prepare

    Designs are specified and a measurement plan agreed for release

A strong fit for

  • E-commerce sites with strong traffic but disappointing conversion
  • Subscription products losing customers at the payment stage
  • Any business whose checkout was built once and never revisited

What we need from you

  • Analytics access and a test account able to reach the payment step
  • Details of your payment gateway and supported payment methods
  • Any finance, tax or compliance constraints we must design within

You share these through the brief that opens in your client dashboard once payment is confirmed. The timeline starts when they arrive.

Answers

Questions about this engagement

This engagement covers analysis and design. Implementation is quoted separately, or your developers can build from the specifications.
All the leading Indian and international gateways. The design principles apply whichever gateway you use.
It varies from business to business. Checkouts that have never been examined often have substantial room to improve, but we will not promise a figure before measuring.

This is a digital service — nothing is shipped. Work is delivered to the timeline above, into systems you control, and our refund terms explain what happens if a date is missed.

Often paired with

Engagements that work well alongside.

All Product Design & UX
Product Design & UX

Usability Test with Five Users

Five moderated sessions on your live product, with recordings and a prioritised list of the problems real users encounter.

Recruitment and scheduling of 5 participants matching your user profile

₹14,999

12 working days · GST incl.

Add
Product Design & UX

Mobile App UI Design Pack

Ten refined screens for both major mobile platforms, with a clickable prototype and developer-ready specifications.

10 screens designed for both major mobile platforms in light and dark themes

₹29,999

15 working days · GST incl.

Add

GST included

₹18,999

Add Buy now